Google is a company well known for fostering intrapreneurship in its employees, below is a link to a video where Google employees talk a little about the environment:
http://www.youtube.com/watch?v=aOZhbOhEunY&feature=related
Monday, November 8, 2010
Intrapreneur vs. Social Intrapreneur
"An intrpreneur is somebody who is working inside a large organization to develop entrepreneurial solutions to business problems... A social intrapreneur is someone who is doing that... taking direct initiative, but tackling environmental and social challenges profitably."
-Dr. David Grayson
Professor of Corporate Responsibility
Director of Doughty Centre for Corporate Responsibility
-Dr. David Grayson
Professor of Corporate Responsibility
Director of Doughty Centre for Corporate Responsibility
Sunday, November 7, 2010
"Look back at any great business or invention at just about any big company and you can find that intrapreneurs created it"
Gifford Pinchot, a founder and President of the Bainbridge Graduate Institute (BGI), a #1 rated school of socially and environmentally responsible business.
More Examples of Intrapreneurship
- The IBM PC created by Don Estrige.
- Creation of Macintosh by Steve Jobs and his computer engineers team at Apple Inc.
- Ted Hoff invented microprocessor while working for Intel.
- James Gosling developed Java programming language while working at Sun Microsystems.
- Seamus Blackley independently developed Xbox while working at Microsoft.
- Ken Kutaragi invented PlayStation, a #1 gaming machine since 1994, which
accounted for 40% of Sony’s profits by 1998.
- Arthur Levinson revived buried research at Genetech and the breakthough breast cancer drug Herceptin was born bringing $100 million in gross profits after the first year of its launch.
- Creation of Macintosh by Steve Jobs and his computer engineers team at Apple Inc.
- Ted Hoff invented microprocessor while working for Intel.
- James Gosling developed Java programming language while working at Sun Microsystems.
- Seamus Blackley independently developed Xbox while working at Microsoft.
- Ken Kutaragi invented PlayStation, a #1 gaming machine since 1994, which
accounted for 40% of Sony’s profits by 1998.
- Arthur Levinson revived buried research at Genetech and the breakthough breast cancer drug Herceptin was born bringing $100 million in gross profits after the first year of its launch.
Factors that Inhibit Intrapreneurship
• Resistance to change in organizations
• Corporate bureaucracy that slows down project approval
• Refusal to allocate resources to new ideas
• Lack of training and support for employees
• Low rewards for success coupled with high costs of failure
• Performance evaluation based solely on job descriptions
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Hwengere, Emily. "Factors that Inhibit Intrapreneurship." Financial Gazette, 30 May 2002.
• Corporate bureaucracy that slows down project approval
• Refusal to allocate resources to new ideas
• Lack of training and support for employees
• Low rewards for success coupled with high costs of failure
• Performance evaluation based solely on job descriptions
--------------------------------------------------------------------------------------------------
Hwengere, Emily. "Factors that Inhibit Intrapreneurship." Financial Gazette, 30 May 2002.
Advantages of Being an Intrapreneur vs Being an Entrepreneur
o Access to the company's resources increases chances of success
o Maintenance of a salaried position provides security in case of failure
o Opportunity to gain valuable experience that they can apply to future
entrepreneurial ventures
o Opportunity to cooperate with other employees on the project
o Availability of advice and additional expertise from the peers and coworkers
o Opportunity to test an idea before executing in a live business environment
o Possibility to bring change faster and on a larger scale than one would if acted on his/her own
--------------------------------------------------------------------------------------------------
Fattal, Tony. "Intrapreneurship at Work: Championing Projects to Push Innovation in Your Company." CMA Management, November 2003.
Pinchot, Gifford, and Ron Pellman. Intrapreneuring in Action. Berrett-Kohler, 2000.
o Maintenance of a salaried position provides security in case of failure
o Opportunity to gain valuable experience that they can apply to future
entrepreneurial ventures
o Opportunity to cooperate with other employees on the project
o Availability of advice and additional expertise from the peers and coworkers
o Opportunity to test an idea before executing in a live business environment
o Possibility to bring change faster and on a larger scale than one would if acted on his/her own
--------------------------------------------------------------------------------------------------
Fattal, Tony. "Intrapreneurship at Work: Championing Projects to Push Innovation in Your Company." CMA Management, November 2003.
Pinchot, Gifford, and Ron Pellman. Intrapreneuring in Action. Berrett-Kohler, 2000.
Ways to Organize Intrapreneurial Culture in the Company
• Encourage employees to form competing teams that function like small businesses or internal vendors
• Create formal innovation programs to ensure that every new idea receives a fair hearing
• Make upper management behave behaves like a venture capital firm, evaluating and providing financial support for promising new ideas
• Provide necessary infrastructure for developing promising projects
• Create formal innovation programs to ensure that every new idea receives a fair hearing
• Make upper management behave behaves like a venture capital firm, evaluating and providing financial support for promising new ideas
• Provide necessary infrastructure for developing promising projects
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